Sunday, November 22, 2009

Brave color choice may not pay off short term, but maybe long term

In a previous blog post I criticized the boring colors cars are offered with today. It's a fact that a large share of the cars produced today are either black, silver or something in between. And when you look at a parking lot there's little color to be seen.
To be fair it must be said that there are other colors available. On the picture to the left a number of colors available for cars in the market today are shown. So if you want a colorful car you are free to buy one, at least to some extent. It must be said that there seems to be a more diversified color choice for smaller cars (i.e. Mini, Renault Clio or Volkswagen Polo) and partially for sportscars (e.g. Mazda RX-8) too. If you plan to buy a Mercedes E Class then there's little to be chosen from outside of silver and black.
But as we know it's not just about your own choice. If you want to sell the car after some years creative colors may be a reason for accelerated depreciation. And only after another 15 or 30 years people will love the color again as it will be part of the pedigree of the oldtimer ...

2 comments:

John L said...

Do you have lots of white ones over there? We do, although silver ones have pulled out and passed them I think.

Bruno von Rotz said...

White was a no-go for quite some time, but has gained in popularity over the last 2-3 years. However white is still much less seen on the street than silver or black or any shade in between. I guess it's just not warm enough here ....